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ADVANCED TYPOGRAPHY-FINAL COMPILATION & REFLECTION

 

ADVANCED TYPOGRAPHY

19 October 2023

19.10.2023- 29.11.2023/Week 8 - Week 14

Nur Fariha Binti Mohd Rodzuan/0351242
Advanced Typography/Bachelors(Hons) in 
Creative Media 
Final Compilation and Reflection

LISTS


SUBMISSION

Week 1 - Week 4 (30/9/2023 - 24/9/2023)

EXERCISE 1/TYPOGRAPHIC SYSTEM

Fig 1 Final Axial System-JPEG

fig 2 Final Radial System-JPEG 

fig 3 Final Dilatational System-JPEG

fig 4 Final Bilateral System-JPEG 

fig 5 Final Grid System-JPEG 


fig 6 Final Modular System-JPEG


fig 7 Final Grid System-JPEG 

fig 8 Final Grid System-JPEG





2. EXERCISE 2/TYPE AND PLAY



fig 10 compiled process week 2-week 3



fig 11 Original extracted letterform comparison to final type design 





fig 12 Final Type Design-JPEG


fig 13 Letter E-JPEG


fig 14 Letter L-JPEG 


fig 15 Letter A- JPEG 



fig 16 Letter M-JPEG 



fig 17 Movie Poster and Type Showcase- JPEG



fig 18 Final Type & Play- PDF 




TASK 2/KEY ARTWORK AND COLLATERAL
Week 4 - Week 8 (19.09.2023- 17.10.2023)

TASK 2A: KEY ARTWORK
fig 19 Black and White Key Artwork-JPEG

fig 19 Coloured Key Artwork(main)-JPEG

fig 19 Coloured Key Artwork (main)-JPEG




Final Task 2A- Key Artwork-PDF 


TASK 2B: COLLATERAL
fig 20 Coffee Mug Collateral #1 (16/10/23)

fig 21 Bag Collateral #2 (16/10/23)

fig 22 Coffee cups #3 (16/10/23)

fig 23 Screengrab instragram posts (16/10/23)


fig 24 Animated key artwork (16/10/23)



Final Task 2B- PDF (16/10/23)


TASK 3/TYPE EXPLORATION AND TYPE APPLICATION

Week 8-Week 14 (19.10.2023- 29.11.2023)

Download the font here: Edgar Blackletter 
Accompanied font within presentation: Futura Std

fig 25 Font presentation 1 (title page)(29/11/2023)

fig 26 Font presentation 2 (Uppercase and lowercase)(29/11/2023)

fig 27 Font presentation 3 (Numbers and punctuations)(29/11/2023)


fig 28 Font presentation 4 (Font size)(29/11/2023)


fig 29 Font application (website homepage)(29/11/2023)

fig 30 Font application (book cover)(29/11/2023)

fig 31 Font application (tarot cards)(29/11/2023)

fig 31 Compilation of Task 3 (PDF)(29/11/2023)


REFLECTION

Experience 

Going through advanced typography was quite the challenge but the module emphasized application in real life which made it quite fun and challenging. The task I enjoyed the most was the first task, although it was only exercise, I found exploring eight typographic systems while bending a few rules was fun because I was able to create some layouts of composition that I never expected furthermore, the second exercise which is extracting elements from pictures to create letters were really interesting to play with, it is definitely a new type of exercise that makes practising design more unique and interesting. Other than that, task 2 focuses on creating a brand for yourself which I think I wasn't able to perform that well for some reason and was quite far behind, however, the application part was an enjoyable process, I experimented with the colour palette and came up with patterns and design for the collaterals. The final task, it was the hardest one and I added an additional burden to myself in creating a decorative font which was blackletter, I always liked doing calligraphy on paper so that was the reason I wanted to create one on my own. Overall, I still have room for improvement when it comes to generating ideas and designing and recording processes for the future. In conclusion, advanced typography was exhausting but it was pretty much enjoyable.


Observation

I observed that I was unable to execute a lot of my ideas since I was stunted by procrastination and lack of skills when it comes to navigating through Adobe Illustrator. I noticed that my overthinking tendencies caused me to halt my experimentation process and begin to analyse it in my mind instead of working on it, this thinking led me astray and delayed a lot of processes during Task 2 and Task 3. In addition, I noticed that keywords or research materials should be gathered before designing something so that the information would guide us through the design process instead of whipping up something blindly. In conclusion, the module has taught me to keep up to date with the latest trends and read and watch a lot of design-related content to improve myself.

Findings

The three tasks given to us had clear direction and all of them are somewhat connected, making it easier for us to use the knowledge that we have to carry forward. Task 1 exposed me to different types of typographic systems we can use to incorporate in our design and experiment creation of type from extracting real-life elements. Task 2 allows me to learn more about myself as well as creating that into a brand and name that could be a useful skill in the future. Finally, Task 3 allows me to understand the creation of fonts and recording processes throughout my journey. I found that I have learnt a lot from the module and as well as from Mr Vinod that gives me the confidence to move forward and better improve my skills. 
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